News Media And Voting Preferences Essay - 1391 Words

Introduction The news media plays an important role in society. It sets the stage for political news, manages sources, and controls the information. It functions as a window to the outside world, and possesses the ability to shape public knowledge, attitudes, and voting behavior. The relationship between news media and voting preferences has become a hot topic in recent years worldwide. This paper will focus on the social and social-psychological aspects of media influence on the voting preferences of the United Kingdom citizens. In general, news media may change the social setting in which people decide whether to vote or not, and, as a consequence, the process of voting itself. By conducting the research I would like to understand to what extent news media may influence voting preferences in the United Kingdom. The duration of research is one year, that is why longitudinal studies will not be used, but I will concentrate on comparative experimental field studies. The main objective s of the present study are: first of all, to identify and explore voting preferences concerning the General Election across the United Kingdom; second, to identify what types of news media people follow in the UK; third, to examine whether and why consumption patterns of news media correspond to voting preferences. Theoretical Background Academic research has consistently found that news media plays the important role in creating an informed electorate. Existing research proves thisShow MoreRelatedThe Impact of Memory on Voting Behaviors809 Words   |  3 PagesThe Impact of Memory on Voting Behaviors In The Determinants and Consequences of Recall Error about Gulf War Preferences, Mark Joslyn examines the effects of outside influences on the opinions of voters. Specifically, Joslyn explores errors in autobiographical memories of opinions of the governments involvement in the Gulf War and studies the change of opinions of individuals pre and post war. 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